The design is characterized by a simple and fast installation which is not required to be carried out by specialized team. The regular shelf, which is part of every supermarket, can be edited into an impressive and original presentation within minutes. With this display we also participated in the international competition POPAI awards 2018.

The display is intended for the presentation the beer Golden Pheasant ’73. The aim of this project was to point out a beer inspired by the oldest preserved brewer of beer Zlatý Bažant from 1973. That is why the idea of presentation in a retro style was created. The recesses provide illustrations, colour and an old phone with a rotating dial from the same era. Backlit items underline the overall effect of the display.